Seri Iskandar, 5 February 2024 - Universiti Teknologi PETRONAS (UTP) has once again earned recognition at the prestigious Putra Brand Awards, securing its third consecutive win in the Education and Learning category.
The Putra Brand Awards is an annual event that recognises the most preferred brands in Malaysia. The awards celebrate brands that have successfully built strong relationships and connection with consumers through impactful branding strategies. The winners were selected based on a survey conducted with over 11,000 respondents.
This year, UTP takes home the bronze award, solidifying its position as a brand of excellence in the Malaysian educational landscape. Notably, UTP stands out as the sole winner among universities located outside the Klang Valley. This achievement emphasises the significance of a well-crafted branding and marketing strategy in elevating a brand to be top of mind among stakeholders, regardless of the location.
The consecutive victories at the Putra Brand Awards stand as a testament to UTP's strong brand presence, its unwavering commitment to academic distinction, and its significant contributions to the nation's education sector. It highlights UTP's dedication to excellence in education and its role in shaping well-rounded global leaders in science, technology, and engineering for the future.
The university looks forward to leveraging this success and continuing to provide an exceptional and a wholesome customer experience and services to its stakeholders - the students, parents and collaborators.
