Introduction
This programme provides students with fundamental knowledge and practical skills of business management especially in core business area and business analytics. Throughout the program, students will develop a business mind-set and analytical skills to make informed decisions in data-driven organizations through synthesising data for sound business solutions. All students of Bachelor in Business Management will undergo a 7-month internship which will enhance the employability.
Specialisation in Business Analytics
Students will aquire Business Analytics which is the combination of skills, technologies, applications, and processes used by businesses. In the current data-driven business landscape, companies generate real-time data to predict future trends for better decision-making and business strategies. Business Analytics will provide cutting edge expertise and skills to unlock values for improved business solutions.
Unique Value Proposition for Bachelor in Business Management (Hons) at UTP
- Industry-driven programme
- Industry validated curriculum & design
- Broad-based programme with future-oriented specialisation
- Current and relevant to employment sector
- Forefront of 21st century business environment
- Quality teaching and advanced learning methodologies
Career Prospect
Business Management career in the area of management, marketing, accounting/ finance, economics, operations, supply chain, and related fields. For example:
- Business Managers
- Operations Managers
- Marketing Managers
- Supply Chain Managers
- Finance Managers
- Human Resource Managers
- Business Data Analysts
- Marketing Research Analysts
- Supply Chain Analysts
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Programme Educational Objectives
To produce business professionals and leaders in various sectors globally.
Duration
3.5 years
Programme Outcomes
To produce well-rounded graduates with the following outcomes:
- Apply the knowledge of business management to various sectors
- Create and develop innovative business management solutions using scientific approaches, best practices in meeting stakeholders' needs
- Operate and function effectively in multi-disciplinary teams to accomplish a common goal.
- Function and communicate effectively in a variety of professional contexts as an individual or as a member of a group.
- Integrate and implement business management solutions in relevant environments.
- Engage in life-long learning and professional development.
- Demonstrate entrepreneurial skills and business acumen.
- Demonstrate understanding of professional, ethical, moral, legal and social issues toward society & environment.
Graduation Requirements
In order to graduate with the Bachelor in Business Management, students are required to obtain a minimum of
122 credit hours. and a minimum CGPA of 2.00/4.00
|
Summary of Courses Required for Graduation |
|
Course Group (G) |
Number of Credit Hours |
| NR - National Requirement |
10 |
| UR - University Requirement |
14 |
| CC - Core Common |
8 |
| CD - Core Discipline |
28 |
| CI - Core Industrial Internship |
14 |
| CSp - Core Specialisation |
30 |
| P - Project |
6 |
| E - Electives |
12 |
|
TOTAL |
122
|
