Directories staff

Photo

Position

Associate Professor

Name

Assoc Prof Dr Lai Fong Woon

Nationality

Malaysia

laifongwoon@utp.edu.my

Department

Management and Humanities

Qualifications

2011, PhD in Doctorate of Philosophy by University of Malaya

1995, Master in Master of Business Administration (Finance) by University of Nebraska-Lincoln, USA

1993, Degree in Bachelor of Science in Business Administration (Finance) by University of Nebraska-Lincoln, USA

Specialization

Enterprise Risk Management Investment and Corporate Finance Personal Financial Management Socio-Economic Analysis

Research

Social Organization of Risk Behavior Analysis” under the project “Breaking Away from Family and Coping with Sense-of-Belonging Through Self-Regulation: A Study on Oil and Gas Offshore Facilities

Modelling of Adoption Decision of Environmentally Friendly Adoption” under the project “Development of Sustainable Agriculture Framework for Adoption of Green Fertilizer Technology by Malaysia Paddy Farmers

An Intelligent Financial Forecasting System using Kalman Backpropagation Particle Swarm Optimization".

Exploring economic feasibility and route optimization models for an integrated feeder bus system (FBS) for Electric Train Service (ETS) in Perak

Examining Environmental Wide Risk Management Value Creation Framework Towards Green Growth and Resiliency for Oil and Gas Industry

Economic Impact, Sociological and Stakeholder Communication Analyses of New Technology Fertilizer".

Knowledge Management and Enterprise Risk Management for Corporate Sustainability Development Strategy.

Enterprise Risk Management Implementation Model in Government-Linked Companies

Value Enhancing Enterprise Risk Management Framework for Corporate Malaysia

Stakeholder Communication, Socio-economic and Financial Performance: Adoption of Innovations by Paddy Farmers in Perak

A Comparative Study on Stock Investment Risk-Reward Profile in the Malaysian and Indonesian Stock Exchanges in the Context of Efficient Market Hypothesis

Exploring Risk Management Maturity Model for Sustainable Solar PV Downstream Value Chain in the Malaysian Market

Publications
No.	Title of Publication
1	https://scholar.google.com/citations?user=j0ZfHxIAAAAJ&hl=en">https://scholar.google.com/citations?user=j0ZfHxIAAAAJ&hl=en

Working Experience
No.	Position	From - To (Year)	Company Name
1	Executive	1996 - 1998	Amsteel Securities (M) Sdn Bhd
2	Assistant Manager	1998 - 1998	Malacca Securities Sdn Bhd
3	Program Manager cum Lecturer	1998 - 2000	Cybernetics Institute of Technology
4	Lecturer	2000 - 2001	Sunway College
5	Associate Professor	2016 - Present	Universiti Teknologi PETRONAS
6	Senior Lecturer	2001 - 2016	Universiti Teknologi PETRONAS
7	Program Manager for MBA in Energy Management	2013 - 2016	Universiti Teknologi PETRONAS
8	Chair, Management and Humanities Department	2019 - 2023	Universiti Teknologi PETRONAS

Membership
No.	Position	From - To (Year)	Professional Bodies / Association
1	Member	1999 - Present	Malaysia Association of Risk and Insurance Management
2	Member	2005 - Present	Malaysia Insitute of Management
3	Member	2001 - 2003	Australasian Institute of Banking and Finance
4	Member	2007 - Present	Professional Risk Managers' International Association

Research
No.	Level of involvement	Research Title
1	Leader	Social Organization of Risk Behavior Analysis” under the project “Breaking Away from Family and Coping with Sense-of-Belonging Through Self-Regulation: A Study on Oil and Gas Offshore Facilities
2	Leader	Modelling of Adoption Decision of Environmentally Friendly Adoption” under the project “Development of Sustainable Agriculture Framework for Adoption of Green Fertilizer Technology by Malaysia Paddy Farmers
3	Member	An Intelligent Financial Forecasting System using Kalman Backpropagation Particle Swarm Optimization".
4	Leader	Exploring economic feasibility and route optimization models for an integrated feeder bus system (FBS) for Electric Train Service (ETS) in Perak
5	Leader	Examining Environmental Wide Risk Management Value Creation Framework Towards Green Growth and Resiliency for Oil and Gas Industry
6	Member	Economic Impact, Sociological and Stakeholder Communication Analyses of New Technology Fertilizer".
7	Leader	Knowledge Management and Enterprise Risk Management for Corporate Sustainability Development Strategy.
8	Member	Enterprise Risk Management Implementation Model in Government-Linked Companies
9	Leader	Value Enhancing Enterprise Risk Management Framework for Corporate Malaysia
10	Member	Stakeholder Communication, Socio-economic and Financial Performance: Adoption of Innovations by Paddy Farmers in Perak
11	Leader	A Comparative Study on Stock Investment Risk-Reward Profile in the Malaysian and Indonesian Stock Exchanges in the Context of Efficient Market Hypothesis
12	Leader	Exploring Risk Management Maturity Model for Sustainable Solar PV Downstream Value Chain in the Malaysian Market