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Position
Associate Professor
Name
Assoc Prof Dr Ting Ding Hooi
Nationality
Malaysia
Email
ting.dinghooi@utp.edu.my
Department
Management and Humanities
Qualifications

, Diploma in Graduate Certificate in Higher Education by Monash University, Australia

, Degree in Economics (Hons) by Universiti Utara Malaysia

, Master in Decision Science by Universiti Utara Malaysia

, Master in Economics by University of Exeter, UK

, PhD in Marketing by Universiti Sains Malaysia

Specialization
  1. Consumer Behavior, Services Marketing
    • Consumer Behavior, Services Marketing
Research

Mapping a new research paradigm- Identifying voluntaristic change among the natives/indigenous community in Malaysia as economic and welfare booster

Breaking away from family and coping with sense-of-belonging through self-regulation: a study on oil and gas offshore facilities

Publications
No.Title of Publication
1https://www.emeraldinsight.com/doi/full/10.1108/02652320410559330; Ding Hooi Ting (2004). Service Quality and Satisfaction Perceptions: Curvilinear and Interaction Effect, International Journal of Bank Marketing, 22 (6/7), 407 – 416 (ABDC: ranked B: ISI: quartile Q2; Scopus: quartile Q2).
2https://www.emeraldinsight.com/doi/full/10.1108/02652320610649914; Ding Hooi Ting (2006). Further Probing of Higher Order in Satisfaction Construct: The Case of Banking Institutions in Malaysia, International Journal of Bank Marketing, 24 (2), 98 – 111 (ABDC: ranked B: ISI: quartile Q2; Scopus: quartile Q2).
3https://srhe.tandfonline.com/doi/abs/10.1080/03075079.2010.512383; Ding Hooi Ting & Lee, Christina Kwai Choi (2012). Understanding Higher Education Students’ Choice of Electives and its Implications on Managing Demand, Studies in Higher Education (ABDC: A-ranked; ERA: A star-ranked; ISI: Quartile Q1, Scopus: Quartile Q1)
4https://www.tandfonline.com/doi/abs/10.1080/08874417.2014.11645707; Weng Marc Lim & Ding Hooi Ting, (2014). Consumer Acceptance and Continuance of Online Group Buying, Journal of Computer Information Systems, 54(3), 87-96 (ABDC: A-ranked; ERA: A-ranked).
5https://link.springer.com/article/10.1007%2Fs12525-018-0286-5; Ding Hooi Ting (2018). Modeling the customer satisfaction function: a two-country comparison, Electronic Markets, Vol. 28, No. 2, pp. 163-175 (ABDC: A-ranked; ERA: A-ranked; ISI: Quartile Q1, Scopus: Quartile Q1)
6https://www.sciencedirect.com/science/article/pii/S1473837616301290; Ding Hooi Ting & Cheng, F. C. C. (2017). Measuring the marginal effect of pro-environmental behaviour: Guided learning and behavioural enhancement, Journal of Hospitality, Leisure, Sport & Tourism Education (ABCD: ranked C; ISI: ranked Q3; Scopus: Q2)
7www.acrwebsite.org/volumes/v45/acr_vol45_1025069.pdf; Ding Hooi Ting & Mireya Sosa Abella (2017). The Implications of a Planned Development on Consumption Practices: A Case Study of an Orang Asli Community in Malaysia, ACR North American Advances, 45, 914-915 (ERA: B-ranked)
8https://www.emeraldinsight.com/doi/full/10.1108/IJSHE-03-2016-0052; Ding Hooi Ting & Cheng, Fang Chin Charles (2017) Developing a Pro-Environmental Behavior: Ecotourism Fieldtrip and Experiences, International Journal of Sustainability in Higher Education, 18(7), 1212-1229 (ISI: Quartile Q2; Scopus: Quartile Q2)
9https://www.sciencedirect.com/science/article/pii/S187595211730071X; Amir Zaib Abbasi, Ding Hooi Ting, Helmut Hlavacs, Liliana ValeCosta, Ana Isabel Veloso (2019), An empirical validation of consumer video game engagement: A playful-consumption experience approach, Entertainment Computing, 29 (March), 43-55 (Scopus Q2)
10https://www.tandfonline.com/doi/full/10.1080/02642069.2018.1532997; Sohel Ahmed & Ding Hooi Ting (2019), The shopping list in goal-directed shopping: scale development and validation, The Service Industries Journal (ABDC: B-ranked; ISI: Quartile Q3; Scopus Quartile Q2) .
11Ding Hooi Ting (2004). Service Quality and Satisfaction Perceptions: Curvilinear and Interaction Effect, International Journal of Bank Marketing, 22 (6/7), 407 – 416 (ABDC: ranked B: ISI: quartile Q2; Scopus: quartile Q2); https://www.emeraldinsight.com/doi/full/10.1108/02652320410559330;
12Ding Hooi Ting (2004). Service Quality and Satisfaction Perceptions: Curvilinear and Interaction Effect, International Journal of Bank Marketing, 22 (6/7), 407 – 416 (ABDC: ranked B: ISI: quartile Q2; Scopus: quartile Q2); https://www.emeraldinsight.com/doi/full/10.1108/02652320410559330;
13Ding Hooi Ting (2004). Service Quality and Satisfaction Perceptions: Curvilinear and Interaction Effect, International Journal of Bank Marketing, 22 (6/7), 407 – 416 (ABDC: ranked B: ISI: quartile Q2; Scopus: quartile Q2); https://www.emeraldinsight.com/doi/full/10.1108/02652320410559330
14Ding Hooi Ting, Chin Chuan Gan, Amir Zaib Abbasi, Sohel Ahmed (2018), Indigenous Trust and Readiness Towards Development, ACR North American Advances, 46 (ERA: B-ranked)
15http://www.acrwebsite.org/search/search-acr-conference-proceedings.aspx; Ding Hooi Ting, Chin Chuan Gan, Amir Zaib Abbasi, Sohel Ahmed (2018), Indigenous Trust and Readiness Towards Development, ACR North American Advances, 46 (ERA: B-ranked)
16https://www.sciencedirect.com/science/article/abs/pii/S187595211730071X Amir Zaib Abbasi, Ding Hooi Ting, Helmut Hlavacs, Liliana ValeCosta, Ana Isabel Veloso (2019), An empirical validation of consumer video game engagement: A playful-consumption experience approach, Entertainment Computing, 29 (March), 43-55
17https://www.tandfonline.com/doi/abs/10.1080/02642069.2018.1532997 Sohel Ahmed & Ding Hooi Ting (2019), The shopping list in goal-directed shopping: scale development and validation, The Service Industries Journal, 39: 5-6, 319-342
18https://journals.sagepub.com/doi/abs/10.1177/1470785319861897 Sohel Ahmed and Ding Hooi Ting (2020), Shopping Cue: Conceptualization, Scale Development, and Validation, International Journal of Market Research, 62 (1), 95-112
19https://scholar.google.com.my/citations?view_op=view_citation&hl=en&user=Wg6zv_4AAAAJ&sortby=pubdate&citation_for_view=Wg6zv_4AAAAJ:a0OBvERweLwC, Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games (2021)
20https://www.emerald.com/insight/content/doi/10.1108/JHTI-08-2021-0214/full/html Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia (2022), Journal of Hospitality and Tourism Insights,
21https://www.tandfonline.com/doi/abs/10.1080/0965254X.2022.2032287 Visual Search from the perspective of in-store exploration behavior: scale development and validation, Journal of Services Marketing (ABDC ranked A)
22https://www.sciencedirect.com/science/article/pii/S0969698921004586 Hedonic consumption experience in videogaming: A multidimensional perspective, Journal of Retailing and Consumer Services, 65 (ABDC ranked A)
23https://journals.sagepub.com/doi/abs/10.1177/13567667221118651 Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach, Journal of Vacation Marketing (ABDC ranked A)
24https://www.sciencedirect.com/science/article/pii/S0969698922002211 Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? (2023), Journal of Retailing and Consumer Services (ABDC Ranked A)
Working Experience
No.PositionFrom - To (Year)Company Name
1Lecturer1996 - 2003Universiti Utara Malaysia
2Senior Lecturer, Deputy Director of Undergraduate Studies, Coordinator of Marketing Department2003 - 2014Monash University
3Associate Professor2014 - CurrentUniversiti Teknologi PETRONAS
Membership
No.PositionFrom - To (Year)Professional Bodies / Association
1President AA-ISP Malaysia Chapter2018 - American Association of Inside Sales Professionals (AA-ISP)
2Member2017 - Advances for Consumer Research (ACR)
3Senior Member2015 - International Economics Development & Research Center (IEDRC)
4Member2016 - Mixed Methods International Research Association
Research
No.Level of involvementResearch Title
1Leader
Mapping a new research paradigm- Identifying voluntaristic change among the natives/indigenous community in Malaysia as economic and welfare booster
2Leader
Breaking away from family and coping with sense-of-belonging through self-regulation: a study on oil and gas offshore facilities

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